Our STORY

Back in 2012, while living in Las Vegas, NV - we started to embark on a journey of learning photography skills and writing a blog about local hip-hop culture with a co-worker at Zappos.com. The duo then quickly crew to nearly 10, and was rapidly becoming a recognized website that featured the Valley’s hottest hip hop events and artists being covered by one source. As we got older, and life marched on - the site was sent into a long hiatus. But the drive for local hip-hop culture still remained the same.

Fast forward to 2018 - with some sketches & a dream. Sketches of what is now known as our Original “G” logos, meaningful quotes/scriptures, and a desire to bring our inspirations discovered through our living, work & travels from Las Vegas back to central Kentucky. The desire to bring an entertaining & energetic night of hip hop music, art, food & gathering of liked-minded individuals on a regular basis.

Through the 2020-21 COVID-19 pandemic lock down, the quest for knowledge in streetwear design/branding, footwear & graphic design truly began. Learning through the Parson Fashion Institute & Yellowbrick Learning, we have strived to create high quality essential garments & footwear with the finest materials from Italy, India and manufacturing studios based in the US that can provide us with the services to create meaningful and lasting products.